Ayming UK strengthens leadership with two key promotions

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Ayming UK strengthens leadership with two key promotions
News & Press
January 31, 2024

London, 31 January 2024: Ayming UK, a leading specialist in innovation incentives consulting, today announced two strategic promotions to fuel its continued growth and solidify its position as a market leader.

Effective 1 January 2024, Mark Smith assumes the role of Managing Director, and Njy Rios will be promoted to Partner. These well-deserved promotions showcase Ayming’s commitment to investing in top talent and fostering a diverse and dynamic leadership team.

Mark Smith: Steering the Ship

Mark, a seasoned professional with over 14 years of R&D incentive experience, has been instrumental in Ayming’s success since joining the firm five years ago. As the new Managing Director, he will leverage his proven track record of driving double-digit growth in the innovation incentives practice to steer the wider company towards even greater success. His exceptional leadership, strategic vision, and strong client relationships are invaluable assets as Ayming expands its market reach and unlocks new opportunities.

Njy Rios: Championing Innovation and Empowering Others

Njy, recognised for her expertise in R&D tax and ownership of Ayming’s digital development, has been a driving force within Ayming’s Innovation Incentives team. With over 11 years of R&D incentive experience and as Partner, her technical prowess and unwavering commitment to client success will continue to play a vital role in the company’s future growth. Njy’s passion for diversity and inclusion shines through her initiatives like the “Women in Ayming” programme, making her a role model for future generations and solidifying Ayming’s commitment to an inclusive workforce.

Further Together

Mark and Njy’s combined expertise and leadership styles create a powerful synergy that positions Ayming for continued success. Mark’s focus on strategic growth aligns perfectly with Njy’s drive for innovation and client-centricity, creating a dynamic duo at the helm of Ayming’s future.


Martin Hook, Managing Partner: Strategic Markets, Ayming Group said,

“Promoting Mark and Njy recognises their exceptional contributions and aligns perfectly with our strategic vision. Their combined leadership, expertise, and dedication will propel Ayming UK towards even greater achievements in the innovation market.”

Mark Smith, Managing Director, Ayming UK commented,

“I am honoured to lead Ayming UK during this exciting phase of growth. With a talented team and a clear vision, I am confident we can further solidify our position as a market leader and empower our clients to achieve their full potential.”

Njy Rios, Partner: Innovation Incentives, Ayming UK said,

“Becoming Partner at Ayming is a privilege, and I am committed to contributing my expertise and passion to our continued success. I am proud to be part of a company that values innovation, inclusion, and empowering its people.”


About Ayming 

Ayming is a company of 1,300 business performance experts in 15 countries across Europe, North America, and Asia. We leverage our diverse expertise across innovation incentives and grant funding to empower our clients to achieve extraordinary results.

For over 30 years, Ayming has built a legacy of insightful leadership and fostering powerful relationships. This legacy translates into demonstrably successful outcomes for our clients. By focusing on innovation, financial optimisation, and employee development, we consistently deliver significant ROI. In research and development funding alone, Ayming secures over €1 billion annually for our clients.