UK Leadership Team

Martin Hook, Managing Director, Ayming

Martin Hook
Managing Director

Martin joined Ayming UK in 2011, following previous roles with Achilles, Dell and IBM. He is a Fellow of the Chartered Institute of Management Accountants.

Alejandro Alvarez, Director Operations Peformance, Ayming

Alejandro Alvarez
Partner: Operations Performance

Alejandro joined Ayming UK in 2016 to lead the Operations Performance practice, which primarily focuses on procurement performance, working capital and operational efficiency. He has previously held senior roles at Efficio and Henkel, and holds an MBA from the European School of Management & Technology.

Patrick Totty, Head of UK Sales, Ayming

Patrick Totty
Sales Director

Patrick Totty has nearly 15 years' business development experience, and has spent the last 8 years specialising in R&D tax. He holds a degree in History of Art from the University of Manchester.

Nick Tribe
Head of UK Marketing

Nick joined in 2017 to lead the UK marketing function, focused on building the Ayming brand and creating demand generation. He has over 20 years’ international B2B marketing experience across diverse sectors, from business publishing and private banking to healthcare and fine art logistics. He has specialised in global rebranding and digital transformation projects.

Nicole Wilson, Finance Manager, Ayming

Nicole Wilson
Head of UK Finance

Nicole Wilson has worked for Ayming UK since 2009. Having originally joined as an R&D tax consultant, she subsequently transferred into Finance and has been managing the department since 2015. Nicole has a degree in Mathematics from the University of Reading and is due to complete her ACCA qualifications in 2016.


Corporate Governance / International


Hervé Amar
President of Ayming

Hervé Amar holds a diploma in Business Management and Analysis. Formerly the Director General of F-Initiatives, he became Director of Innovation Funding at Ayming in 2001. He was named Director General in 2008, before becoming President of Ayming in January 2014.