R&D Tax Credits

Optimising The Brita Group's R&D Tax Relief claims

“We’ve worked with Ayming UK for over 3 years, they are a valuable independent advisor in optimising our R&D tax relief claim - we’re looking forward to working with them for our future initiatives."


-  Neal Whitfield, UK Plant Director, BRITA Manufacturing

The Projects

For market leaders BRITA, innovation means keeping ahead of the competition and providing a quality product for their customers.  The company has an extensive R&D programme that enables it to develop new products and processes in the water filtration industry.  Innovations were found across numerous projects within BRITA's portfolio, including: 

Identifying & Claiming Eligible R&D Tax Benefits

Improved production processes to increase speed and output for MAXTRA cartridges - engineers carried out a substantial amount of work to improve the overall effectiveness of equipment in the production line. 

Product development for MAXTRA lid - engineers developed an innovative way of feeding the lids into the filling machine and adjustments were made to both the lid and the machine. 

In-house automated labelling solutions - the Company developed a bespoke, automatic labeller, which increased productivity and was a significant technical advance. 

And How We Helped...

The Ayming UK R&D tax team successfully compiled and submitted three claims for BRITA, identifying: 

2010: £41,147 of eligible R&D

2011: £108,732 of eligible R&D

2012: £86,281 of eligible R&D 

The BRITA Group Logo

About The BRITA Group

The BRITA Group is a global leader in the household water filtration products and support services industry.