R&D Tax Credits

Delivering impressive results for innovative shoe manufacturer, Vivobarefoot

“Ayming has been incredibly impressive, with brainy people very quickly and efficiently understanding all our R&D prerogatives and delivering the results, leaving us to get on with the cobbling! A pleasure to work with and I would not hesitate in recommending them to any company engaged in innovation.”


-  Galahad Clark, Managing Director and Founder, Vivobarefoot

The Company

Vivobarefoot aims to create shoes that are absolutely functional and respectful of natural movement.

The company challenges itself, and the wider industry, to manufacture footwear as sustainably as possible, without sacrificing comfort or functionality.

In order to mass-produce shoes that fulfil its business aims, Vivobarefoot naturally has to find innovative solutions within the production process.

Innovations were found across numerous projects within Vivobarefoot’s portfolio, including:

The Projects

Jungle Boot: Vivobarefoot’s aim was to create a boot that would retain dynamic functionality and reliability in the harshest environments for your feet on earth, whilst also remaining true to their minimalist and sustainable ideals.

Sensoria Smart Shoe: Teaming up with an external tech company, Vivobarefoot is creating a live, in-shoe sensor system providing the wearer with comprehensive data about the interaction between the foot, shoe and ground.

Ultra-Eco: Vivobarefoot wanted to create a shoe with a closed sustainability loop. It aimed to do this through the use of bloom algae as the primary material for the shoe.

And How We Helped...

The Ayming UK R&D tax team successfully compiled and submitted three claims on behalf of Vivobarefoot, identifying the following eligible R&D:

2014:  £33,340 of qualifying expenditure

2015:  £60,051 of qualifying expenditure

2016:  £50,844 of qualifying expenditure

About Vivobarefoot

Vivobarefoot is a shoe manufacturer and retailer specialising in minimalist, sustainable footwear.