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Ayming launches People, Performance & Development business line

Home > Insights > News & Press > Ayming launches People, Performance & Development business line
News & Press
March 30, 2022

Today, Ayming, the international innovation and performance consultancy, announces the launch of its new People, Performance & Development (PPD) business line to support organisational change, effective leadership and performance optimisation.

The COVID-19 pandemic and the ongoing ‘Great Resignation’ has permanently altered professional attitudes towards employee empathy, development and general wellbeing. As a result, Managers and business owners have begun to acknowledge the commercial advantages of investing more in the personal development of their employees.

Seeing demand across all sectors for greater employee coaching and development, Ayming has created a sophisticated consulting and training service. The team, which includes the recently appointed ex-England netball captain Serena Guthrie MBE, devises bespoke programmes delivered over a sustained period and tailored to a businesses’ culture and particular objectives, whether that be attracting talent, improving diversity and inclusion, or supporting those returning to work following time off. Each programme can combine in-person group sessions, one-to-one development, or globally certified and CPD accredited digital learning to increase retention and impact.

The new business line is a natural step for Ayming UK. but the company has always placed a lot of emphasis internally on individual and team development, which has informed the development of its PPD offering. Recently, Ayming has launched its own ‘Ayming Academy’ app for internal performance development, as well as being certified as a Great Place to Work.

“For me, it comes down to Ayming practising what we’ve preached for years”, says Martin Hook, Managing Partner at Ayming. “We really see this as innovation in a slightly different form to what people traditionally think of, and therefore see a huge cross-over with our existing services. While R&D enhances products, this will enhance people, which is equally critical to business success. Launching PPD is just one of the ways that we’re committing to accelerating progress towards a more productive and sustainable future. PPD provides businesses with practical, workable solutions to address the often neglected ‘social’ and ‘governance’ side of ESG principals.”

Scott Ward, Partner of People, Performance & Development, adds, “The market is reacting to a problem and seeking a reactive wellbeing provision, but the truth is, there’s no silver bullet, and lots of businesses are still looking for answers. Unfortunately, how our economy works means most big organisations follow the same top-down processes that have always characterised traditional management structures. The first step to optimising performance is realising that a business’ most important asset is its people and showing true leadership by demonstrating self-evaluation, empathy and vulnerability.”

– ENDS –

Notes to editors:

Ayming, the international innovation and performance consultancy, combines highly specialised knowledge – across a range of fields – with hands-on collaboration to enable our clients and their people to go further.

We are 1300 employees operating in 15 countries across Europe, North America, and Asia. We have a proven track record of providing leadership and sharing insight for over 30 years. By focusing on innovation, finance and people, Ayming consistently delivers a strong return on investment.

Innovation is fundamental to staying competitive, but funding and tax in this field are complex and often under-exploited, as is the importance of company-wide engagement. We open new possibilities.

People are a company’s most important resource. While R&D enhances products, our People, Performance and Development Consulting enhances teams, equally critical to business success. By finding new ways to engage and motivate employees, we help companies reach their potential.

We base our work on a deep understanding of need and context because every case is different. We deliver real results by executing and implementing projects alongside our clients on the ground and seeing them through until they make a genuine impact. A collaborative, human approach mixed with digital efficiency brings new energy to organisations by helping improve decision making at all levels.

We build trust and a supportive environment of continual improvement. Through extraordinary relationships, we achieve extraordinary results. In research and development funding alone, we generate €1bn a year for our clients. Together we go further.

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