Optimising The Brita Group's R&D Tax Relief claims
“We’ve worked with Ayming UK for over 3 years, they are a valuable independent advisor in optimising our R&D tax relief claim - we’re looking forward to working with them for our future initiatives."
- Neal Whitfield, UK Plant Director, BRITA Manufacturing
For market leaders BRITA, innovation means keeping ahead of the competition and providing a quality product for their customers. The company has an extensive R&D programme that enables it to develop new products and processes in the water filtration industry. Innovations were found across numerous projects within BRITA's portfolio, including:
Identifying & Claiming Eligible R&D Tax Benefits
Improved production processes to increase speed and output for MAXTRA cartridges - engineers carried out a substantial amount of work to improve the overall effectiveness of equipment in the production line.
Product development for MAXTRA lid - engineers developed an innovative way of feeding the lids into the filling machine and adjustments were made to both the lid and the machine.
In-house automated labelling solutions - the Company developed a bespoke, automatic labeller, which increased productivity and was a significant technical advance.
And How We Helped...
The Ayming UK R&D tax team successfully compiled and submitted three claims for BRITA, identifying:
2010: £41,147 of eligible R&D
2011: £108,732 of eligible R&D
2012: £86,281 of eligible R&D